Buy Nothing Day is a global holiday that represents a backlash to Black Friday and the rampant consumerism of the Western World. It was created by artist Ted Dave and promoted by Adbusters in Canada in 1992, and is now observed in over 60 countries. (The US, UK and Sweden celebrate it on Black Friday, the remaining countries on the last Saturday in November – more on Wikipedia). Never heard about it, you say? Well, that’s probably because there is no money in promoting it!
Think about it: when was the last time you went a whole day without buying anything?
As a minimalist, I have observed Buy Nothing Day for several years, but this year I am actually going to take part in Black Friday for the first time in my life. Neens needs a new laptop! I am not giving up on my minimalist principles, though. I know exactly which make and model I want, and which retailers I would feel comfortable buying it from. I have also had a look at their websites and bookmarked the product pages for the laptop I would like. So there will be no frenzied running around the city centre in a blind panic trying to track down the best deals – at most, I might refresh a browser window or two. It will all be a very leisurely affair, carried out in the comfort of my own home.
And I think that’s kind of the point. Buy Nothing Day is about more than not buying anything on one specific day of the year. That isn’t really going to make a huge difference, neither for you nor the rest of the world. The underlying idea is to inspire people to evaluate their relationship with shopping, spending and consumerism in general, in the hope that they might choose to buy less and live more.
Experiences over things, basically. Now that’s what I call a good deal!
Love, Neens xx
PS: Tomorrow is also the day when Gilmore Girls: A Year in the Life premieres on Netflix, and I am super excited about it! (#TeamJess) I am going to have to sign up for a free one-month Netflix trial, and I think I will use the same approach for Netflix as for Black Friday: just focus on the one thing I’m after and then ignore the rest. Oy with the poodles already!